Task
Sova Branding Agency was tasked to develop a design of the packaging and the logo of natural fruit drinks, communicating high quality.
Insight
Morsianin (named from the combination of two words in Russian: “Martian” and “mors”) is a brand that offers delicious and healthy fruit drinks, rich in vitamins and created according to their own recipe. The first series contains 4 flavors: black currant, sea buckthorn, cranberry and lingonberry. In the future, the line will be updated with new and exclusive tastes.
The package received a series of illustrations in the style of retro-futurism. In the center of the plot is an astronaut who collects berries in space (and from such berries, the juice is just cosmic). The basis for the image of the character was taken Soviet SK-1 spacesuit. It was in him in 61, the well-known Yuri Gagarin made the first flight into space and marked a new era in the history of civilization.
