Develop a logo for the project “Guide Dog Friendly” center “Dogs-assistants of the disabled.” The goal of the project is to create an image of the city as a friendly space for blind people with guide dogs and to promote the image of a guide dog among the population.


According to the Federal Law on Social Protection of Disabled Persons in the Russian Federation, a guide dog accompanying a blind person has the right to unimpeded access to social infrastructure facilities. Despite this, it is not uncommon for institutions to be skeptical of visitors with guide dogs and may not even let a blind person in, thereby violating the laws of the Russian Federation.



The main purpose of the logo, in addition to the use of information and promotional materials – a sticker sign. It is located near the entrance to the institution or at its entrance door, informing visitors about the institution’s participation in the project. The project logo is made in the style of flat-line and is a guide dog confidently looking forward. Two-color contrasting color gamut, allows you to apply different color combinations and makes it possible to use the sign in different conditions, while maintaining awareness and attracting attention. We decided not to load the logo with small details, focusing on the image of a guide dog, so that even visually impaired people could recognize it. The project has already been supported by the Starbucks chain of coffee houses, the Garage Museum, NPO Resource Centers and, of course, Sova Agency;)

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