Task
Develop a logo for a multi-brand store of clothes and attributes for an active lifestyle.
Developed within the project Logonight, allowing you to create high-quality logo, even with a limited budget.
Client
Local combines several business areas. Under one roof and one logo are the brand of youth clothing, a cafe and a shop. In addition to the logo, they are united by surf-themed and travel atmosphere.
Beating the name, the sign combines the familiar geo-tag icon and the English letter “L”. The simplicity and lack of small elements allows you to use the logo as a print, apply it with a stencil and simplifies the production of souvenirs.
The font uses the Gotham Pro geometric grotesque, which is also the company’s main proprietary font.
The sign and the font part are self-sufficient and concise – they are not rarely used separately for promotional products and clothing.
