Task
Create a new packaging design for processed cheese. Highlight a product on a shelf.
Create a new packaging design for processed cheese. Highlight a product on a shelf.
Since the agency was not faced with the task of changing the form of packaging, it was decided to leave the design in a minimalist style with the least amount of visual noise to quickly and accurately focus the customer on the product.
When creating a new packaging design, all technical and visual errors were eliminated. Layouts are divided into color identifiers of the taste of the filling of cheeses, and their colors are selected in such a way that not only looks the most profitable on the shelf of the store, but also motivates you to buy.
Old packaging
3 icon have been developed that characterize the form of the most likely consumption as a product – a sandwich (cheese and bread). According to many sociological questionnaires, it is the sandwich that prevails in breakfasts. Therefore, it was decided to depict a slice of bread covered with the filler itself, to emphasize not only its taste, but also to assure the buyer that there are many fillings.
With ham
Creamy
With mushrooms
The “tongue” of the top plate of the packaging was not left without attention – it acts as a visual beacon. That is, in the case when the buyer cannot immediately establish visual contact with the product, the yellow “tongue”, against the background of the bright packaging, will make him subconsciously draw attention to it.
Platinum